A hat for every number worth noting.

The premise

Markets cross round numbers. People notice. Some of them put on hats.

This has been documented on the floor of the NYSE since at least March 1999, when the Dow closed above 10,000 for the first time and exchange officials distributed commemorative caps. The photographs exist. The tradition stuck.

We make hats for those moments. One design per milestone. Available when the number hits, and after.

What we track

Round-number crossings for the major indexes and assets: the Dow Jones Industrial Average, S&P 500, NASDAQ Composite, Bitcoin, Ethereum, and major ETFs. We also track individual stocks when they hit milestones significant enough to warrant a hat.

The History page shows the complete record — the first time each index crossed each threshold, with the actual date and closing price.

The product

Structured embroidered caps. The design is the number and the index — clean, legible, nothing else. The hat should be recognizable to anyone who follows markets and invisible to everyone else.

Produced on demand. No inventory. Ships within a few days of ordering.

New milestones

When an index crosses a new round number, we create a new hat. The designs are generated automatically and listed within 24–48 hours. If a milestone you care about isn't listed yet, let us know.